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Bieber's first full studio release, My World 2.0, was released on March 23, 2010 and has since received similar success; it debuted at number one and within the top ten of several countries, and was certified platinum in the United States. It was preceded by the worldwide top-ten single, "Baby", in January 2010. The music video of "Baby" is currently ranked as the most viewed and most discussed YouTube video,and was the most disliked until being overtaken by Rebecca Black's song "Friday".Bieber followed-up the release of his debut album with his first headlining tour, the My World Tour, the remix albums My Worlds Acoustic and Never Say Never – The Remixes, and the 3D biopic-concert film Justin Bieber: Never Say Never – which had an opening weekend gross that nearly matched the record for the biggest opening weekend for a concert-film.
Bieber has been nominated and awarded numerous accolades over the past few years, winning Artist of the Year at the 2010 American Music Awards, and being nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards, among others. Bieber is considered a teen idol, and has been subject to acclaim from fans, as well as criticism and controversy from matters concerning his popularity and image.
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During his childhood, Bieber was interested in hockey, soccer, and chess; he often kept his musical aspirations to himself.As he grew up, Bieber taught himself to play the piano, drums, guitar, and trumpet.In early 2007, when he was twelve, Bieber sang Ne-Yo's "So Sick" for a local singing competition in Stratford and placed second.Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber's popularity on the site grew.
The longer hairstyle formerly worn by Bieber and its popularity with teenage girls proved to be cultural phenomenon, becoming one of the most copied hairstyles among teenage boys.Bieber's hairstyle has also proved popular with young lesbians.
Bieber changed his hairstyle in February 2011 and a lock of Justin Bieber's hair has been sold for $40,668 (£25,024) in a charity sale on eBay, with 98 bids in total.The hair toured America with its own bodyguard, and fans could have their picture taken with it in return for a charitable donation.Bieber donated the winnings to a charity which rescues and rehabilitates animals.